Beyond the Track: How Formula One Became More Than Just a Weekend
F1 is no longer just a weekend. It’s a lifestyle.
With each new season of Formula One, more viewers become enthralled with the pinnacle of motorsport racing. In 2024, the average viewership per race on ESPN networks alone was 1.1 million, a staggering figure that underscores F1's global hold. As television and streaming technology advance, fans can tune in from around the globe, with significant growth in the sport in countries such as Australia and China. Formula One, as a sport, has always been extravagant and bold. The top three finishers celebrate with champagne showers, alongside fantastic firework displays and concerts headlined by incredible musicians. The race may be on Sunday, but the Grand Prix begins long before lights out.
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