Why WAG is No Longer A Dirty Word in Formula 1

Did Victoria Beckham walk so Alexandra Saint Mleux could run?

Picture Nicole Scherzinger, Victoria Beckham, and Gabrielle Union—icons in fashion, entertainment, and business. Yet many would argue they are recognised for their relationships with high-profile sports legends: Lewis Hamilton, David Beckham, and Dwayne Wade, respectively.

The term “WAG” (wives and girlfriends of athletes) first popped up in the early 2000s, often with a condescending tone. It painted these beautiful women as accessories to their superstar partners—polished, poised, and largely silent. They were idolised, sexualised, and criticised by local papers, tabloid magazines, and even that one nosy neighbour who knew everyone’s business.

Too attractive? They were branded gold diggers, desperate for fame. Didn’t fit society’s narrow beauty standards? Suddenly, “He could do better”. And if their partner had a poor week on the field, pitch or track? Well, they were “too much of a distraction”.

Image from VOX

Back when social media was a new concept and mobile phones were just phones, public figures didn’t have control over their own narratives. Upon reflection, women like Colleen Rooney—yes, that Rooney—were the original influencers. But instead of praise and recognition, they were viewed solely through the lens of their successful male partners.