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Wednesday Warm-up

Why Wella's Partnership with F1 Academy is Huge News For Women's Sports
This brand's exclusive commitment to women's sports is reshaping the commercial landscape of motorsport, and proving that investing in female athletes…
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Red Bull's Long-Overdue Reckoning: Why Christian Horner's Sacking Came a Year Too Late
A Cultural Perspective on Formula 1's Most Controversial Dismissal.
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The Man Turning Brad Pitt into an F1 Legend: Behind the Costumes with Julian Day
Lewis Hamilton had thoughts about the APXGP race suit!
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Cooling Vests: The Next Hot Accessory?
The way Mercedes is revolutionising the cooling vest needs to be studied.
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This Midfield Team Is Dominating The Brand Game
Decidedly average on track, absolutely dominating in establishing a must-have brand identity.
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F1 Academy Critics Prove One Thing: They Know Nothing About Motorsport
"they're so slow" doesn't hold up when you look at the bigger picture.
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Swapping Preppy for Sporty: The adidas deal that marked a new era for Mercedes-AMG PETRONAS F1
The end of Tommy Hilfiger and Mercedes partnership coincided with Lewis Hamilton's departure. Was this a mere coincidence or part of a larger deal?
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Emily Ferrett
Monaco: Style Over Substance? A First Hand Experience
After an incredible weekend attending the Monaco Grand Prix, I had some thoughts on what it all means and whether the spectacle is still appealing in an…
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How Michael Schumacher’s Shoe Ended Up In Dua Lipa’s Wardrobe
An iconic silhouette in the motorsport world, the PUMA Speedcat is now finding a home in the fashion world.
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Tom Brown
Why WAG is No Longer A Dirty Word in Formula 1
Did Victoria Beckham walk so Alexandra Saint Mleux could run?
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Charlotte Quinn
The Last Word: Lewis Hamilton Cuts A Fine Figure At The Met Gala
We spoke with freelance fashion and sports journalist, Molly Agnew, about the meaning behind Sir Lewis’ 2025 Met Gala look.
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What If The F1 Grid Went To The Met Gala?
We looked at how the current grid could use their fashion partnerships to create looks that were worthy of this years Met Gala Theme: Superfine…
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Fabiën
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